Google Ads is an advertising platform that allows advertisers to attract more customers and increase sales by targeting their ads for specific keywords. However, there are many misconceptions about how Google Ads works. In this article, we will explain how the Google Ads algorithm works and what factors you need to consider to optimise your ads.
Keyword Selection and Bids
Keyword selection is one of the most important factors that determine which searches your adverts will be displayed for. Google Ads selects the advertiser with the highest bid to display your adverts. Here are the points you should pay attention to in keyword selection:
- Make the correct targeting of the keyword.
- Pay attention to the competition level of the keyword.
- Analyse the data about the keyword’s search volume.
- Bids are another factor that determines how much you will pay for your adverts to be displayed. Bidding strategies can include the following:
Manual bidding: Setting bids manually.
Automatic bidding: Bidding automatically based on Google’s recommendations.
Transaction-based bidding: Setting how much advertisers will pay for a specific action.
Ad Quality and Extensions
Ad quality is an important factor affecting the performance of your adverts. Google Ads uses a number of metrics to evaluate ad quality, for example:
Click-through rate
Targeting accuracy
Quality of advert text and target pages
Ad extensions can help make your adverts more attractive. Google Ads offers several ad extensions, for example:
- Sitelinks
- Location extensions
- Telephone extensions
- Targeting Options and User Behaviour
- Targeting options are used to determine which audiences your adverts will reach. Google Ads offers several targeting options, for example:
Location targeting: Enables your adverts to be shown to users in a specific region.
Language targeting: Enables your adverts to be shown to users who speak a specific language.
Device targeting: Enables your ads to be shown on a specific device (mobile, desktop, etc.).
User behaviour is used to track the behaviour of users to whom your ads are shown. Google Ads offers targeting options based on user behaviour, for example:
Past searches: Users can be targeted based on their search history.
Past interactions: Targeting can be done based on users’ past interactions (for example, visiting a site).
In conclusion, the Google Ads algorithm is an advertising platform that enables advertisers to attract more customers and increase their sales by targeting their ads for specific keywords. Keyword selection, bidding strategies, ad quality and extensions, targeting options and user behaviour are important factors for the success of your ads. It is important to consider these factors in order to optimise your ads.
Reference: https://www.learnworlds.com/app/uploads/2023/10/How-to-Promote-Your-Online-Courses-With-Google-Ads.png
