Digital marketing is a comprehensive discipline that encompasses many terms. These terms are used to measure and optimize the success of an advertising campaign. Below, you can learn more about digital marketing advertising terms.
Here are the Most Popular Digital Marketing Advertising Terms:
- Click-through rate (CTR): CTR shows the click rate of an advertisement. It is obtained by dividing the number of clicks on the ad by the number of impressions of the ad.
- Cost per click (CPC): CPC is the fee paid for each click in an advertising campaign.
- Cost per impression (CPM): CPM is the fee paid for an ad to be displayed a thousand times.
- Conversion: Defined as completing a specific action on a website. This action can be a purchase, registration, form submission, or any other goal. Advertisers can develop different strategies to increase conversion rates.
- Conversion rate: The conversion rate shows how successful an advertising campaign is. It represents the ratio between the number of clicks and the number of conversions in an advertising campaign.
- Lead: Individuals who contain contact information such as name, email address, or phone number of potential customers.
- Return on investment (ROI): ROI represents the ratio of expenditures in an advertising campaign to revenues generated from conversions.
- Landing page: The webpage you are directed to when you click on an ad.
- A/B testing: A/B testing is used to test two different versions of an ad or webpage.
- Ad placement: Ad placement indicates where an ad is placed.
- Call to action (CTA): CTA is the call found at the end of an ad. For example, “Click now” or “Buy”.
- Impressions share: Impressions share is the ratio of the total number of impressions of an ad to the total number of impressions of the target audience of the advertising campaign.
- Remarketing: Remarketing is used to retarget people who have previously interacted with an advertising campaign.
- Cost per action (CPA): CPA is the fee paid for each action (purchase, registration, etc.) in an advertising campaign.
- Quality Score: A metric used in Google Ads, Quality Score measures the quality of the ad and its relevance to the associated keyword.
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